Royal-Approved Children swear Brands That George, Charlotte, Louis, and Their Cousins Love

charlotte is like Kate


The royal family is known for their impeccable sense of style, so it comes as no surprise that their children are just as fashionable as their parents. Take the Cambridge kids, for example. Like their mom, Kate Middleton, they too have tried-and-true clothing brands they turn to time and time again. Prince George often wears timeless pieces from Ralph Lauren, while Princess Charlotte and Prince Louis frequently don adorable outfits from U.K.-based label Amaia.


Of course, they aren’t the only little royals who dress to impress. Meghan Markle is no doubt passing her preppy style down to Archie and Lilibet, as proven by the few photos we’ve seen of the tots, while Prince William and Prince Harry’s cousin Zara Tindall loves dressing her young ones in Mango, Scotch & Soda, and other affordable brands. Take a page out of these little style icons’ books and shop the childrenswear brands that have their royal seal of approval, below.



Based on George’s appearances over the years, it seems Ralph Lauren has a special spot in his wardrobe. The future king has worn several styles from the American designer, including a puffer jacket, cable-knit sweater, and polo shirts. His sister has also donned many Ralph Lauren designs, most recently this baby blue top for a special portrait shared on her 7th birthday.


Amaia for Charlotte is like Alexander McQueen for Kate. As in, she’s always wearing clothes from the label. This navy peacoat, in particular, is a favorite for the young princess. Her older brother also had a similar version that was passed down to their little brother. In honor of Lilibet’s first birthday, the Duke and Duchess of Sussex shared a photo of their daughter wearing the most darling pale-blue dress by Isabel Garreton with a headband featuring a white lace bow.



In 2019, fans got a rare glimpse of Archie wearing the cutest polar bear sweater by Boden with his mom and dad for a Christmas card. His British cousins are also a fan. Charlotte wore this striped top with rainbow pompoms while baking Jubilee cupcakes with her mom and siblings in early June. She also wore these adorable shorts for the occasion.

Royal fans note the VERY striking similarity between Lilibet ,Princess Eugenie and her son August


Princess Eugenie and Jack Brooksbank’s 1-year-old son August made his first public appearance in a Trotters sweater with the Union Jack flag during Platinum Jubilee weekend. He isn’t the only little royal to have an affinity for the brand. George, Charlotte, and Louis have been seen sporting pieces from the label, too.



Rachel Riley is also a Cambridge-fave brand. George wore this two-piece set to Charlotte’s christening back in 2015 and Charlotte owns several of the company’s dresses. Peter Phillips’s daughter Savannah opted for this Mango dress at the Platinum Jubilee Pageant. Previously, Charlotte posed in a gingham frock from the brand for a Christmas card in 2021.

kate and william children upbringing


When Louis was photographed in this Olivier London sweater, it earned him collective “aww’s” around the world. His sister has also looked adorable wearing clothes from the brand. John Lewis & Partners is a staple in the Cambridge kids’ closets. Kate has repeatedly dressed Charlotte in the affordable brand’s clothes, as well as George, who wore a similar polo to this one for his 8th birthday photo last year.



Like mother, like daughter! Both Kate and Charlotte can’t get enough of Zara’s designs. The Cambridges’ cousin Mia Tindall celebrated her great-grandmother Queen Elizabeth’s Platinum Jubilee in this gorgeous floral frock by Giamo. For another Jubilee event days later, she also wore this affordable patterned dress from Scotch & Soda.

charlotte is like Kate


Back when George and Charlotte were still toddlers, they walked around in Papouelli’s different shoe styles. Here’s a similar version to a pair the young princess once wore. Pepa and Company was a go-to for the trendy baby royals as well. George and Charlotte often dressed in the Spanish brand’s designs, including for aunt Pippa Middleton’s wedding in 2017. This dress, here, is very similar to one that Charlotte wore during a royal engagement in Canada.



A baby Louis famously wore a La Coqueta Kids set to his christening in 2018. He has since become a regular wearer of the label.


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